Mundie Moms

Wednesday, October 23, 2013

'The City of Ashes' To Move Forward in 2014

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We are so happy for Cassie Clare and the TMI Fandom! It was announced this morning that Constantin Films will be moving forward with City of Ashes. According to The Hollywood Reporter - Constantin is pushing ahead with its adaptations of Cassandra Clare’s best-selling Mortal Instruments franchise and plans to restart production on the second film in the series, The Mortal Instruments: City of Ashes, next year. On the fan reaction...
"The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It's been overwhelmingly positive, in contrast to some other YA titles.”
On repositioning...
“We are analyzing what we did wrong with the first film, particularly with the positioning and marketing, and what changes we have to make. We are working with a great group of people to reposition the franchise (for City of Ashes).”
On the fan base...
 “The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment."
Who's excited to see this movie!?!

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